When the federal government ordered TikTok to shut down its operations in Canada, millions of creators were at risk of losing crucial support.
We hit the road with a documentary film crew and a mission: to tell the stories of everyday Canadians whose livelihoods would be directly impacted by the shutdown.
What started as a highly targeted digital campaign expanded to include broadcast placements during the Super Bowl.
As sentiment shifted, the government reversed its shutdown order. Giving Canadian creators confidence that they can continue to build their businesses with the support they need.
